Product Launch Video & Presentation Creation
Objective & Challenge: HP Inc. entrusted Thoro Labs with the critical task of producing a high-stakes virtual conference for the launch of their new multi-million dollar press, the PageWide Advantage 2200 Inkjet Web Press. With immense R&D investment behind this product, the conference’s success was paramount. Our challenge was to not only showcase the press effectively but also to create an engaging, high-quality event that matched the significance of the product.
- Handle all aspects of pre-production, including scripting and planning the event flow.
- Executed a full 2-day shoot.
- Managed over 30 hours of footage with a tight 2-week turnaround.
- The event directly contributed to over 15 pre-orders of the multi-million dollar PageWide Advantage 2200 Inkjet Web Press.
Thoro Labs’ expertise in video production ensured the success of HP Inc.’s virtual conference. Our commitment to quality, coupled with our ability to work under tight deadlines, resulted in an event that not only met but exceeded client expectations, leading to significant pre-orders and reinforcing HP Inc.’s position as an industry leader.
- Client : HP Inc
- Date : September 14, 2022.
- Link : https://www.hp.com/us-en/commercial-industrial-printing/pagewide/a2200-hd-web-presses.html
- Trade : Industrial Digital Presses