Dawuane Smoot Community Building & Social Growth
Objective & Challenge: The primary goal was to significantly enhance Dawuane Smoot’s presence on Instagram and build his community profile in Jacksonville. Starting from a follower base of around 10,000, the challenge was not just to increase this number, but to also cultivate a deeper, more meaningful connection with the local community and Jaguars’ fanbase. Dawuane aimed to establish himself as a relatable and engaging figure both on and off the field.
- Instagram Growth: Followers increased from 10,000 to over 22,000.
- Engagement Surge: Account reach escalated by 5,000%.
- Fan Favorite: Voted as a team fan favorite due to enhanced community presence.
- Recovery Growth: Post-injury, achieved a further 7,000% increase in reach.
- YouTube Success: Launched a documentary series, gaining 1,000 subscribers in a month.
Dawuane Smoot’s partnership with Thoro Labs not only significantly boosted his social media presence but also solidified his status as a community icon in Jacksonville. His resilience, coupled with our strategic content creation and digital marketing, has set the stage for continued growth and engagement across platforms. As he returns stronger than ever, we’re excited to keep fueling his digital journey, connecting him with fans, and enhancing his brand’s narrative.
- Client : Dawuane Smoot
- Date : September 14, 2022.
- Link : Instagram @bigsmoot_94
- Trade : NFL Player
